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why is dell's darker deep blue color trademarked

why is dell's darker deep blue color trademarked


Dell uses a darker blue color compared to other computer companies so that their computers stand out from the competition.

Black-blue Dell computers are hard to miss against white computer cases and screens.

They also stand out against the black backgrounds of many computer programs.

By using a darker blue, Dell makes their computers easier to distinguish against the background.

This is similar to how yellow makes items stand out against white paper or green makes items stand out against black backgrounds.

Dark blue is a trademark color for Dell computers.

It is also the company's most popular computer color choice.

The color has a distinct Dell look and feel.

It is made by dyeing a black material with a blue chemical, which causes it to take on a deeper hue.

This phenomenon makes Dell's darker blue unique compared to other computer companies.

Dark blue is an iconic color that defines Dell computers and branding efforts for Dell computer companies worldwide.

It helps customers recognize Dell computers at a glance and sets Dell apart from other computer companies with yellow or green designs.

Additionally, Dell's darker blue color is protected by law as a trademark that can only be used by Dell corporate entities.

DELL'S DARKER BLUE COLOR IS ALSO A PART OF THEIR CORPORATE BRANDING AND HELPS TO DISTINGUISH THEIR COMPANY FROM OTHER COMPUTER COMPANIES.

Many other computer companies use yellow or green as part of their corporate branding strategy.

These colors are easy to distinguish from each other and also easy for customers to learn.

However, dark blue is much harder to unify as a corporate brand compared to its lighter counterpart; it lacks the brightness common to many dark hues and lacks interest in comparison with white or light blue.

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